That's Pretty Weird.
Founded in 2026, Pretty Weird Apparel Co. makes small-batch and custom apparel for people who like their style a little off-center.
Not every shirt needs to make sense
Pretty Weird started with a simple idea: apparel doesn't have to be safe to be good. We design pieces that are a little bold, a little strange, and made in small enough batches that you won't see yourself coming and going.
Our original designs and custom prints are made using DTF (direct-to-film) transfer — a process that lets us get vivid, detailed color without holding a warehouse of pre-printed inventory.
Small Batch By Design
We print in limited runs on purpose. When it's gone, it's gone — until the next drop.
What is DTF printing?
For our original designs and custom prints, we use direct-to-film (DTF) printing — it transfers a full-color design onto a special film, then heat-presses it onto the garment. It's how we get sharp detail, bold gradients, and prints that hold up wash after wash — on cotton, blends, and dark or light fabric alike.